New Watch Alert 2.21.20

Artika Horizon 2 pendant style

The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the week’s new watches with a soupçon of snark. OK, it’s a twelve-course meal of sarcasm and horological truth telling. Napkins in place? Here’s the first course . . .

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Affordable Royal Oak Alternatives

Audemars Piguet Royal Oak

My man Franz did an excellent job tracing the genesis of the deeply desirable Audemars Piguet Royal Oak (click here for the 411). Securing an example for your collection isn’t a lot of laughs – especially if there isn’t a money tree in your back yard. Luckily, there are less expensive, easily obtainable Royal Oak alternatives. But first, a quick word about the criteria…

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Rolex: Three Reasons Not to Buy One (Other Than Price)

Rolex Oyster Perpetual 39 (courtesy

If you like your Rolex, you can keep your Rolex. Or can you? That could well depend on your ability to stop someone from stealing your Rolex. Someone who might choke you to death or cut off your hand to add a Submaratona to their collection (however briefly). Which brings us to reason number one for not buying a Rolex . . .

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