Rolex versus Grand Seiko

To understand the Rolex versus Grand Seiko dynamic, go back to the 70’s. A band trying to fuel their drug habit had to have a hit. The general public would only buy their LP if it had at least one great song, preferably more. Bands and artists who could crank out an album full of hits minted money. Elton John. The Bee Gees. The Rolling Stones. Rolex . . .

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