SWATCHPay! Takes on the Apple Watch


The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going gangbusters, while SWATCH faces death by Apple. SWATCHPay! is their answer . . .

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Best Watch for A Suit?

James Bond Wearing an OMEGA dive watch

The best watch for a suit is . . . any watch you like. Who cares what watch snobs think? If James Bond can glower at someone questioning his horological taste, so can you. (Note: U.S. License to Kill valid only in Texas.) The idea that there’s a “best” watch for a suit is as silly as . . .

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