It’s hard to imagine interviewing Montblanc’s Managing Director without asking the Watchmaker-in-Chief about the company’s strategy to combat the twin threats of Coronageddon and the Apple Watch. COVID-19 didn’t make the cut in luxurylaunches.com’s highly edited and no doubt Montblanc-approved question-and-answer session. But the threat posed by the smartwatch did. Kinda. The interchange with Davide Cerrato went like this . . .
Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .