Watch Trends – Not the Top 3 of 2021

Chrono24.com sent me an email with the headline Top 3 Watch Trends of 2021. My favorite online marketplace (no commission on link) reckons the top three watch trends will be the Rolex Explorer II, bold colors and in-house movement. As the South Africans say, ja nee (yes no). While I think they’re onto something, they’re wrong . . .

Continue reading

Underrated Watch Brands – 3 of the Best

The 6 Most Popular Brands for Luxury Watches, the headline at 1stdibs.com announces. Are they measuring the number of searches or sales? Former New York Times advertorialist Karen Quarles ain’t sayin’. But she is naming names: Patek Philippe, Cartier, Rolex, OMEGA, Piaget and Breitling. Hmmm. What about underrated watch brands? And where are . . .

Continue reading

aBlogtoWatch Goes Future Tripping

aBlogtoWatch recently offered an editorial entitled What Will be Responsible for the Next Watch Industry Boom? Ariel Adams’ predictions offer insight into the wishful thinking gripping the traditional watch industry as it faces the twin threats of the smartwatch crisis and Coronageddon. Here’s Mr. Adams’ opening salvo, recommending a new generation of “tool watches” . . .

Continue reading

Expensive Watches – Don’t Go There!

Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .

Continue reading

New Watch Alert 3/6/2020

New watch alert! The pace of new watch debuts is slowing. No doubt Baselworld’s cancellation messed with watchmakers’ product release schedules. There’s still enough fresh product to compile our roundup – and then some. As stated in previous posts, it may soon be The Mother of All Buyer’s Markets. Can you wait? Should you? One word: addiction. Here’s your weekly fix . . .

Continue reading