Tag Archives: SWATCHPay!

Apple Watch Dominates Swiss Watch Industry

The Smart Watch Crisis continues apace, as the Apple Watch dominates the entire Swiss watch industry. In terms of units sold, the gap between Chinese-made Apple Watches and Swiss-made Swiss watches (some with Chinese parts) is becoming a chasm. The … Continue reading

Posted in News, Smart watches | Tagged , , , , , | 10 Comments

SWATCH Big Bold Jellyfish

In 1983, SWATCH introduced the Jellyfish (below). Designed by Marlyse Schmid, it was the first transparent watch and SWATCH’s first limited edition timepiece (200 pieces). The Big Bold Jellyfish marks the return of the historic design. No doubt the superb … Continue reading

Posted in Dress Watches, New Watches, Smart watches | Tagged , | 2 Comments

SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

Posted in Editorials, Marketing, Smart watches | Tagged , , | 3 Comments