The Cuervo y Sobrinos Cádiz F.C. celebrates the Spanish football club’s promotion to Division One. In case you’re not familiar with the club’s history, its fortunes look like a sine wave. In case you’re not familiar with sine waves, Cadiz F.C. has been on a roller coaster ride of promotions and relegations since its formation in 1935. The same could be said for Cuervo Y Sobrinos . . .
We delved into the Cuban-born brand’s meteoric rise, catastrophic fall and recent resurrection in our post Cuervo Y Sobrinos Explained. We sampled two of their current day products: a Churchill Yalta Edition and Historiador GMT.
Despite a historical misfire on the Yalta’s caseback sticker, the watch scored five stars (“a singular sensation combining Swiss quality with Latin flair”). The Historiador received the same celestial honors (“Not perfect, but perfectly attractive”). I’m a fan, obviously.
It’s also obvious that you’d have to be a Cádiz F.C. fan to want to add CyS’ 44mm watch to your collection. That’s not a very large target demographic; Spain’s 17th largest city sits on a crowded spit of sandy land projecting into the Atlantic. About 600k souls live in the Cádiz metropolitan area – and falling.
It’s just as well, then, that an “unnamed American investor of great economic strength” bankrolled this project, blessing all 27 players and “each member of the senior management team” with a watch. As a “normal” Cuervo Y Sobrinos Veulo cost $4250 retail, the Cádiz commission earned CyS some $200k (before any discount).
Equally obvious (at least to me): the Cuervo Y Sobrinos Cádiz collab is a horological fiesta of Latin flair. An outrageous combination of vintage vibes and Peter Max color. Oh sure, the Soprad-powered timepiece’s color scheme reflects the Cadiz F.C.’s colors. Even so, light blue Super-LumiNova? Goooooaalllll!
The Cuervo Y Sobrinos Cádiz F.C. makes the similarly retro Patek Philippe Pilot’s watch look like a silver Pontiac Aztec parked next to a giallo Lamborghini Huracán Performante.
And while Patek’s packaging is classy AF, CyS watches come in a burled wood humidor. Not to mention the fact that you could buy a room-sized humidor with the money you save. And a dozen boxes of Cuban Partagás Lusitania.
I don’t expect any of our readers to buy this watch. Again, you’d have to be a hardcore Cádiz F.C. fan – or at least not a fan of any other football club (go Austin FC!). But if you like the cut of the Cádiz F.C. watch’s jib, CyS’ other, slightly more subdued but equally stylish timepieces are bound to appeal.
If Cuervo Y Sobrinos keeps doing wild shit like this, it’s only a matter of time before they get promoted. Which is exactly what I’m doing here, shamelessly (and without recompense). Yeah, their watches are that good, even if their PR photos are not. Which is kinda charming, Latin flair wise.
I dare say they could have used more yellow for contrast on that dial. Blue hands on blue dial with blue numbers? I’m not sure what to think of the nutty screwed-on lugs.
Aspiring reviewers, look at the fingerprints, light and flesh reflection on case, and glare on the dial. Try to avoid all that.