how to write for TTAW

How to Write for TTAW – Guidelines

RF has an open door policy for new writers. “If you can write about watches, you can write about watches for TTAW, no matter what your experience level,” RF assured me back in the day. “Just tell the truth, check your facts and don’t be dull.” Actually, there’s a bit more to how to write an article for TTAW. As someone who’s made the jump from horological hype space to truthiness, I’m here to help aspiring watch writers join the team. Here’s the unofficial tip sheet and guidelines. Let’s start with what’s not required . . .

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The Truth About Watches Annual Report

The Truth About Watches started last August – with zero viewers and zero page views. One year in, it’s time to report on our progress and future plans. But first, thank you for reading. We exist for one reason only: to provide readers with honest, fresh and funky watch-related content. No holds barred. This we have done, every single day since I first hit publish. So here’s where we are:

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G-SHOCK GA-2100 Comment Contest!

Welcome to The Truth About Watches’ G-SHOCK GA-2100 comment contest! Our man Schreiber’s review of the Japanese ani-digi mega-hit – known as the “Casioak” for its resemblance to Audemars Piguet’s Royal Oak – garners hella clicks. To capitalize on its success and stimulate comments under our most excellent posts (and the rest), we’re giving away a box fresh Casio GA-2100. Here are the competition’s rules . . .

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Hodinkee Scam: “Just Because”

Back in the day, Hodinkee published independent watch reviews for horophiles looking for solid intel. Those days are gone. The website now sells the watches it “reviews.” Careful readers will discount Hodinkee’s Lake Woebegone-take on timepieces, where every watch is above average and “criticism” is couched more carefully than Roche Bobois. The uninitiated are on notice: the website’s “Just Because” series is a Hodinkee scam. And it goes a little something like this . . .

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