The Truth About Watches Annual Report

Illinois Bunn Special pocket watch front

The Truth About Watches started last August – with zero viewers and zero page views. One year in, it’s time to report on our progress and future plans. But first, thank you for reading. We exist for one reason only: to provide readers with honest, fresh and funky watch-related content. No holds barred. This we have done, every single day since I first hit publish. So here’s where we are:

Continue reading “The Truth About Watches Annual Report”

G-SHOCK GA-2100 Comment Contest!

G-SHOCK GA-2100 Contest - comment to win!

Welcome to The Truth About Watches’ G-SHOCK GA-2100 comment contest! Our man Schreiber’s review of the Japanese ani-digi mega-hit – known as the “Casioak” for its resemblance to Audemars Piguet’s Royal Oak – garners hella clicks. To capitalize on its success and stimulate comments under our most excellent posts (and the rest), we’re giving away a box fresh Casio GA-2100. Here are the competition’s rules . . .

Continue reading “G-SHOCK GA-2100 Comment Contest!”

Hodinkee Scam: “Just Because”

Hodinkee link scam? The $34k Seamaster 300 Co-Axial

Back in the day, Hodinkee published independent watch reviews for horophiles looking for solid intel. Those days are gone. The website now sells the watches it “reviews.” Careful readers will discount Hodinkee’s Lake Woebegone-take on timepieces, where every watch is above average and “criticism” is couched more carefully than Roche Bobois. The uninitiated are on notice: the website’s “Just Because” series is a Hodinkee scam. And it goes a little something like this . . .

Continue reading “Hodinkee Scam: “Just Because””

The Truth About Gear Patrol “Watch Reviews”

Gear Patrol loves them some MVMT watches

“Gear Patrol links to featured products via Amazon and other online retailers,” their About Us dislaimer discloses. “When you click on these links and purchase products, the URL automatically includes an identifier that tells the retailer you discovered the link on Gear Patrol. We then earn a small percentage of the purchase price as a referral fee.” So GP’s watch “reviewers” are pimps masquerding as journalists. Not according to them . . .

Continue reading “The Truth About Gear Patrol “Watch Reviews””