Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .
“After a rather controversial initial impression and some noise in the collecting community, Code 11.59 by Audemars Piguet is now finding its way in both AP’s collections and in the heart of collectors,” monochrome.com asserts, without a shred of evidence. The website introduces the latest addition to the Code 11.59 family: the Flying Tourbillon Chronograph. A timepiece that’s “here to show you the brand’s skills.” Fair enough but . . .
Design is an all-encompassing field. It influences and determines what we see and what we make. Some underlying characteristics are similar through all applications. One in particular: good design “happens.” It’s not influenced by time. Good design is a Eureka moment applied to a shape. It can and can’t be rushed. Here’s a famous tale of watch design that illustrates the point . . .
The Audemars Piguet Code 11.59 launched to much fanfare – none of it particularly good. Even the usual suspects greeted the Code 11.59 with muted praise. The general consensus: dull. AP is too far along the line to sideline the Code 11.59. So AP’s doing what they can to revive its fortunes. Enter the new model variants . . .
The Patek Philippe Calatrava Pilot Travel Time is a product of an extremely conservative segment in an extremely conservative industry. Patek Philippe, Audemars Piguet, Vacheron, Jaeger-leCoultre, Piaget, IWC – luxury Swiss and German watches survived the quartz crisis by surviving. By not changing . . .