Audemars Piguet Marvel Watch

I’ve taken Grand Seiko to task for their Godzilla and GT-R watches. “After years of building timepieces far superior to their Swiss rivals without proper recognition or sales,” I wrote, “Seiko’s marketing mavens lost their minds.” So what are we to make of the $160k 42mm Limited Edition Royal Oak Concept Black Panther Flying Tourbillon? A watch that isn’t powered by Vibranium, because Vibranium doesn’t actually exist . . .

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Who Killed the Nautilus 5711?

  The Gerald Genta-designed stainless steel blue dial Patek Philippe Nautilus Ref 5711 is an icon. A Grail Watch. And now, it’s DOA. Discontinued. Gone. Although rumors about its demise have been circulating for weeks, the news still comes as a shock. Why would one of the world’s best watchmakers, the ranking member of the watch industry’s Holy Trinity, kill its most iconic model on a Friday news dump? (FYI, Robb Report, it’s spelled Nautilus, not Nautlius.) We can only guess what triggered the move . . .

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Traditional Watch – Last Hurrah?

The traditional watch is going the way of vinyl records. In the same way that only hipsters and wealthy audiophiles spin actual records, hipsters and wealthy horophiles are going to be the main market for traditional watches. Right now, this isn’t a big issue for manufacturers. But it should be. Here are are three trends that show which way the winds of change are blowing . . .

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The Decline and Fall of the Traditional Watch Industry – Coronageddon 38

“Swiss watch brand Frederique Constant is hoping to limit the fall in sales to 25% this year,” its chief executive told Reuters. “That’s what we’re aiming for.” Niels Eggerding said in an interview in Zurich this week. The Citizen subsidiary’s “cut some jobs” and “many employees are still working shorter hours under a Swiss state-backed programme to avoid layoffs.” Well there’s something the mainstream watch press isn’t reporting. The beginning of the end for the traditional watch industry? . . .

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Expensive Watch – Worth It?

Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .

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