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Joseph Adams

Rolex Availability – Round it Down to Zero

Rolex is boring. Their product development is boring, their marketing is boring and their fans are boring. Caught between a Rolex collector and a...

Watch Discounts – Where Are They?

In a recent article about the Swiss watch glut, commentator Will asked “If there's a glut, where are the watch discounts?" We at TTAW...

Swatch to Trade Fairs – Drop Dead

"Longines CEO Matthias Breschan says Swatch Group brands will not return to vast global trade shares like Baselworld or Watches and Wonders," watchpro.com reports....

Swiss Watch Industry Revealed: Coronavirus Watch 39

The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation...

The Gray Market Watches Conspiracy

Watchpro's Rob Corder is a Swiss watch industry mouthpiece: the consummate insider-outsider. In Why grey market is the friend we have to hate,...

Watch Dealer Markups – A Proposal

We're in the middle of the greatest watch shortage in modern memory. It's basically impossible to get any almost any current Rolex (and many...

Who Killed the Nautilus 5711?

  The Gerald Genta-designed stainless steel blue dial Patek Philippe Nautilus Ref 5711 is an icon. A Grail Watch. And now, it's DOA. Discontinued. Gone....

Certified Pre-Owned Watches – AD’s FTW

In my post Who Will Own the Pre-Owned Watch Market? I explored the possibility of manufacturers selling certified pre-owned watches through their authorized dealers...

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