Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Baselworld 2021 Cancelled

Baselworld 2021 cancelled official photo

“Baselworld organizers are cancelling next year’s show,” wwd.com reports, “and have settled with departing labels, closing a fraught chapter in the Swiss watch event’s history.” As we predicted, as anyone with an ounce of common sense predicted, Baselworld is dead. Or is it? . . .

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Watches & Wonders – More of the Same?

Baselworld not Watches & Wonders

Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as it ever was? . . .

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