For The People of the Watch, staying new watch alert distracts us from the chaos hitting us from all sides. We forget our day-to-day cares in the silent contemplation of horological design, utility and engineering – pretending that financial constraints are not a factor. For several of this week’s picks, they aren’t. But for others, oh boy, are they ever. Never mind. Enjoy them all . . .
The GG Grip Rubber Strap Watch comes hot on the heels of the Gucci Grip, a watch so ugly if it was a dog I’d shave its ass and make it walk backwards. To try and save that aesthetic affront, Gucci slapped Mickey Mouse on its weight scale-shaped dial. Nope. Now Gucci’s going a different way, deep into “oh no you didn’t” chronograph territory . . .
Welcome to the mid-January New Watch Update. Once again, we present a carefully curated assortment of new-to-the-market timepieces, chosen for their ability to inspire snarky comments and pithy pronouncements. As Jackie Gleason would say and awaaaay we go! Starting with the horological content vomit above . . .
Gucci’s launching a watch sub-brand called Gucci Grip. OK, it’s not really a sub-brand. All four Grip launch models sport the Gucci logo on every available surface. Still, don’t expect faithful Gucci customers to gripe about the Grip; the new watches coordinate with their clothes, as swisstime.ch breathlessly reports . . .