Fully Independent Watch Website
Collaborations and co-brandings usually miss more than they hit. They’re inherently more challenging. Retro or socio-political themes are rarely safe bets either. Imagine if an egomaniacal committee chose to tackle all these hurdles at once? You’d end up with the Timex x Coca-Cola 1971 Unity Collection . . .
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Esoteric Watches Bathyal Oscuro – $799 Esoteric: “Intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.” New watch alert! Esoteric Watches are selling themselves short. Their 44mm Miyota-powered Bathyal Oscuro’s eye-catching color and bold design will find favor with a broad audience (both here and abroad). Who doesn’t like the 120-click unidirectional bezel’s large print luminosity? Speaking of esoteric, the watch’s name refers to the Bathayal zone . . .
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Swatch X MOMA The Starry Night By Vincent Van Gogh The Watch – $100 Friends, Romans, countrymen! Lend me your ear! New watch alert! The Van Gogh-inspired plastic fantastic quartz-powered timepiece sets itself apart from Swatch’s strange descent into roll-your-own watches, where you drag an image around to create a bespoke version of an underlying design. The cool thing: this MOMA collab honoring Vinnie’s Starry Night isn’t an obvious homage. It’s a work of art in its own right . . .
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Seiko Prospex LX SNR031 – $6k Seiko. Seiko Prospex. Grand Seiko. Makes sense, right? Good movements with durable cases and dials; better movements with fancier cases and elegant dials; best movements with immaculate cases and perfect dials. Cheap, not-so-cheap, expensive. New watch alert! If you think a $6k Prospex dive watch fits this brand matrix it’s time to stop taking the blue pill. The catchily named LX SNR031 is a Grand Seiko in all but name, and quite the babe it is too . . .
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Frederique Constant Classics Index Automatic – $1600? Why do watch brands release new models to the media before putting them on their website? watchpro.com has the jump on the new Frederique Constant Classics Index Automatic. They accuse the brand (born in 1988) of horological chutzpah for calling their throwback watch a “classic.” FC’s “refreshed” 40mm Classics are available in matte blue, white or black dials. In an attempt to liberate extra cash for the bound-to-be-popular blue dial, FC only sells that variant on steel (black on leather above). As before, the range is powered by . . .
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