New Watch Alert: 4/3/2020

Patek Philippe Advertisement (millinarywatches.com)

On Monday, Patek Philippe canceled its 2020 new product launches. There’s no point generating sales buzz for new watches the shuttered company can’t make. Does this mark the beginning of the end for our New Watch Alert? Maybe. Anyway, we’re not there yet. We’re here, with this week’s cream of the crop . . .

Continue reading “New Watch Alert: 4/3/2020”

New Watch Alert: 3/27/2020

Gruen Watch Military Ad: over Tokyo 1942

Posting a Gruen ad based on bombing Tokyo probably won’t endear me to Grand Seiko’s PR department. Never mind. I do so to point out that this country has faced greater threats than Coronageddon (Dust Bowl ad next week). Survivors will emerge smarter and, in many ways, better. Meanwhile, the New Watch Alert remains spoiled for choice. But choose I did . . .

Continue reading “New Watch Alert: 3/27/2020”

New Watch Alert 3/20/2020

Jaws movie watch

In the presence of the coronavirus epidemic, time suspends itself. As we get used to a different pace of life, as watchmakers and watch sellers shut down operations, all eyes turn to the Internet. And so our New Watch Alert continues – based on product roll-outs scheduled before Coronageddon. We’ll see how long this lasts, but it’s somehow comforting. Rock and roll . . .

Continue reading “New Watch Alert 3/20/2020”

Seiko Arnie Review (Prospex SNJ025)

Arnold Schwarzenegger in Commando

Back in the 80’s, an Austrian weightlifter made a number of insanely violent and entertaining movies. In 1985’s Commando and 1987’s Predator, Arnold Schwarzenegger wore a Seiko H558-5009 ani-digital dive watch. The future governor of California made his modest little Seiko into an action movie superstar. Fast forward to late 2019 . . .

Continue reading “Seiko Arnie Review (Prospex SNJ025)”

New Watch Alert: 3/13/2020

Vintage watch ad

Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .

Continue reading “New Watch Alert: 3/13/2020”