Swatch Profits Tank – Coronavirus Watch 27

SWATCH Big Bold Jellyfish

The Swatch Group has just released their 2020 half-year financial report [click here for pdf]. The announcement revealed the combined worldwide numbers for Breguet, Harry Winston, Blancpain, Glashutte, Jaquet Droz, Leon Hatot, OMEGA, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik-Flak. As our headline reveals, Swatch profits tanked . . .

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Porsche Design Configurator?

Porsche Design Configurator 2

Porsche Design’s launched an online configurator for their Chronotimer Series 1 watch. Choose the case, bezel, hands, rotor and stitching from dozens of options, and then go “Wait. It costs that much?” In that sense, building a watch with the Porsche Design watch configurator is exactly like speccing-up a 911. Is this the future of watch retail? . . .

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Apple Crushes Swiss Watches – Coronavirus Watch 16

Coronavirus watch

“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” watchpro.com reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left this out from watchpro.com’s previous  post . . .

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Swiss Watch Survivors – Coronavirus Watch 3

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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