Porsche Design’s launched an online configurator for their Chronotimer Series 1 watch. Choose the case, bezel, hands, rotor and stitching from dozens of options, and then go “Wait. It costs that much?” In that sense, building a watch with the Porsche Design watch configurator is exactly like speccing-up a 911. Is this the future of watch retail? . . .
“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” watchpro.com reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left this out from watchpro.com’s previous post . . .
Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
Elizabeth Warren constantly exercises her right to bare arms. What of it? We live a world of smartphones – a watch is simply a convenient way to tell time, access apps or flex. I’m told there’s something liberating about not being tied to a wrist-borne temporal device. It says you’re living in the moment. Or does it? Let’s think about this . . .