Coronavirus Watch 3: Swiss Watch Survivors

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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Elizabeth Warren’s Non-Watch Analyzed

Elizabeth Warren

Elizabeth Warren constantly exercises her right to bare arms. What of it? We live a world of smartphones – a watch is simply a convenient way to tell time, access apps or flex. I’m told there’s something liberating about not being tied to a wrist-borne temporal device. It says you’re living in the moment. Or does it? Let’s think about this . . .

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New Watch Alert 2/28/20

manly seiko ad

New watch alert! Coronageddon continues to take its toll on Swiss watchmakers, what with Asian markets down for the count and Baselworld’s 2020 cancellation (not to mention the smartwatch crisis). Meanwhile, manufacturers are bombarding buyers with new product – a SKU torrent that will increase online as they release models that were set to debut at Watches & Wonders and Baselworld. Here’s this week’s carefully curated (i.e. snarky) roundup of the terrible/terrific twelve . . .

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Coronavirus Dooms Baselworld

Coronavirus dooms Baselworld (map courtesy theguardian.co.uk)

The Italian outbreak of coronavirus dooms Baselworld. The map tells the tale. It’s 193.4 miles between Codogno – center of Italy’s coronavirus outbreak – and Basel, Switzerland. As we’ve predicted, it’s all over bar the official announcement. It’s important to note that the coronavirus was only the final nail in the event’s coffin . . .

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HoDinkee Shop Lands Another Brand

Hodinkee Mont Blanc

The “journalists” at Hodinkee have another brand to protect from their editorial integrity, or lack thereof. Montblanc joins the following brands at the HoDinkee shop: Bulgari, Grand Seiko, Hamilton, Longines, NOMOS, OMEGA, Oris, Ressence, Seiko, TAG Heuer, Urwerk, Vacheron Constantin, Zenith and Zodiac. Welcome to HoDinkee’s No Criticism Zone! Mont Blanc is now assured of a first-class ass-kissing. Starting now . . .

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