Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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New Watch Alert 2.21.20

Artika Horizon 2 pendant style

The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the week’s new watches with a soupçon of snark. OK, it’s a twelve-course meal of sarcasm and horological truth telling. Napkins in place? Here’s the first course . . .

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