Puma Smartwatch: Send in the Clones!

The new Puma smartwatch faces market reality

Apple is a brand. Fossil is a brand. Apple’s smartwatch is a far stronger brand, eating up the vast majority of the smartwatch market. But Fossil has a secret weapon. Licensing. Enter the Puma smartwatch, a Fossil smartwatch that says Puma right on it. And? And . . .

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