Water Resistance: Apple Series 6 Dive Watch?

Apple Watch: how much water resistance is enough

As someone who’s called TOD on the dive watch, I may not be the best person to reveal the Apple Watch Series 6’s increased water resistance. But here we are. And here’s where Apple started: Series 2 through 5 are water resistant to . . .

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Apple Watch -> Traditional Watches?

One the greatest traditional watches: the Lange 1 in all its glory New York Times writer flags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .

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New Watch Alert: 3/13/2020

Vintage watch ad

Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .

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Apple Watch 6 Outpaces the Swiss. Again. Still.

Apple watch 5 (not Apple Watch 6) bedside photo

In 2019, the Apple Watch outsold all quartz and mechanical watches combined. Even as Coronageddon whacks the Asian market – accounting for 50 percent of all Swiss watch exports – Apple’s eating their breakfast, lunch and dinner. And improving the product. While the global pandemic will delay the Apple Watch 6’s debut, the smartwatch is sure to continue eroding Geneva’s mid-market market share . . .

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International Women’s Day Watch

Panerai

Today is International Women’s Day. In case the woke media hasn’t give you the 411, it’s a global day celebrating the social, economic, cultural and political achievements of women. Of which there are many. A list that doesn’t include writing for The Truth About Watches (ping me!), a blog that hasn’t featured any women’s watches. Some of that’s because . . .

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