Category Archives: Smart watches

SWATCH Big Bold Jellyfish

In 1983, SWATCH introduced the Jellyfish (below). Designed by Marlyse Schmid, it was the first transparent watch and SWATCH’s first limited edition timepiece (200 pieces). The Big Bold Jellyfish marks the return of the historic design. No doubt the superb … Continue reading

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Traditional Watch vs. A Smart Watch

Traditional watch vs. a smart watch? The people have spoken. The vote is in. This year, for the first time, smart watches outsold traditional watches. Smart watch sales are set to double. Again. In the face of this horological hurricane, … Continue reading

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SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

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Casio Pro-Trek WDS F30 Sucks

Bless coachmag.co.uk writer Jonathan Shannon for trying to find good things to say about the Casio Pro-Trek WDS F30. Like “it won’t appeal to everyone, and in fact the people it will appeal to probably won’t be too bothered about … Continue reading

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Always-On Apple Watch 5: The Hidden Truth

The Apple Watch 5 offers some new cosmetic options (titanium and ceramic case, Hermès edition), a compass, a menstrual cycle tracker and a REALLY LOUD NOISE detector (Note: detects really loud noises quietly.). The Apple-loving press had to have something to … Continue reading

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The Smartwatch Crisis Is Officially Here

Hear that? That’s the sound of a dead industry walking. In the last 18 months, Americans bought more smartwatches than traditional watches. The stat sounds the death knell for the traditional watch industry, facing a smartwatch crisis that makes the … Continue reading

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Quartz TAG Heuer Monaco?

A watch movement’s that’s cheaper, more accurate and more reliable than any mechanical watch movement? Vive la quartz revolution! Actually, that ship has sailed, as smartwatches do to quartz watches what quartz watches did to mechanical watches: make them obsolete. … Continue reading

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