Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Mondaine Ultra Thin Swiss Railways Watch Review

Mondaine Utra Thin face

The Swiss Railways Watch – based on the immortal Swiss railway clock – is the world’s most legible timepiece. The question facing Mondaine: how do you improve on perfection? The watchmaker has introduced numerous variations, including reversing the dial colors (white hands on a black dial) and adding complications (e.g., the Sports Day Date  and Stop-2-Go).  But it’s the Mondaine Ultra Thin that cracks the nut . . .

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Best Watch for A Suit?

James Bond Wearing an OMEGA dive watch

The best watch for a suit is . . . any watch you like. Who cares what watch snobs think? If James Bond can glower at someone questioning his horological taste, so can you. (Note: U.S. License to Kill valid only in Texas.) The idea that there’s a “best” watch for a suit is as silly as . . .

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Mondaine Official Swiss Railways Stop2Go Backlight. How Great is That?

Swiss Railways watch

In the video below you can watch Mondaine’s foray into the world of horological entertainment. The second hand of the watch in question — the Official Swiss Railways Stop2Go Backlight — pauses at 59 seconds, waits for the hour hand to change, then jumps ahead and continues on its merry way. That’s awesome only . . .

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