Designer Watches Are Dead

Calvin Klein designer watches on sale

Back in the late 70′ and early 80’s, “designer watches” were a massive moneymaker. Tens of millions of consumers bought cheap quartz-powered timepieces branded Armani, Versaci, Lacoste, Gucci, Ted Baker, Ferragamo, Bruno Magli, Fendi, etc. That business has hit a brick wall. Head on. Hard. For example . . .

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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