Tag Archives: New Watch Alert

New Watch Alert 2.21.20

The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the … Continue reading

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New Watch Alert 2/14/20

This is the first New Watch Alert where I haven’t been ‘whelmed. That’s the new word women use when they get too many responses to their online dating profile. Because saying “overwhelmed” takes too much effort. I prefer the Toffler … Continue reading

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New Watch Alert 1/24/20

Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King … Continue reading

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New Watch Alert: 1/10/2020

Another Friday, another horological harvest. If keeping up with the New Watch Alert series is a bit like drinking from a firehose now, imagine what it’s going to be like when I report from Watches & Wonders (the new, user-friendly … Continue reading

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New Watch Alert 1/3/20

Deciding what wristwear should melt your plastic and enter horological rotation is like looking for something worth watching on TV, only worse. The Truth About Watches is here for you, separating the wheat from the chaff, giving you the inside … Continue reading

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New Watch Alert 12/28/19

Today’s new watch round up is a bit snarkier than usual. I blame the watches, starting with a horological horse of a different color: the Hermès Slim d’Hermès Cheval Ikat. Ikat? Wazzat? Wikidpedia rides to the rescue . . .

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New Watch Alert 12/19/19

New watch? Always! To keep up with the fast pace of traditional horology, I’m introducing a weekly round up. No further explanation needed, right? So let’s get stuck in, starting with the new Tissot Couturier (image courtesy affordablewristtime.com) . . … Continue reading

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