New watch alert! The pace of new watch debuts is slowing. No doubt Baselworld’s cancellation messed with watchmakers’ product release schedules. There’s still enough fresh product to compile our roundup – and then some. As stated in previous posts, it may soon be The Mother of All Buyer’s Markets. Can you wait? Should you? One word: addiction. Here’s your weekly fix . . .
The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the week’s new watches with a soupçon of snark. OK, it’s a twelve-course meal of sarcasm and horological truth telling. Napkins in place? Here’s the first course . . .
This is the first New Watch Alert where I haven’t been ‘whelmed. That’s the new word women use when they get too many responses to their online dating profile. Because saying “overwhelmed” takes too much effort. I prefer the Toffler term “overchoice.” No matter what you call it, that’s the challenge I face when trying to stay abreast of new watches for you, gentle reader. It’s a tough job, but we can’t leave Hodinkee to do it . . .
Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .
Another Friday, another horological harvest. If keeping up with the New Watch Alert series is a bit like drinking from a firehose now, imagine what it’s going to be like when I report from Watches & Wonders (the new, user-friendly Salon International de la Haute Horlogerie). The SWATCH group and Seiko won’t be there, but I will. Meanwhile, I’m here to spill the temporal beans, beginning with a very strange watch . . .