Patek Philippe Dealers WILL Get New Product

Patek Philippe old HQ

Earlier this year, Patek Philippe announced it wouldn’t be introducing any “novelties” for 2020. No surprise there. Why stimulate demand and spend precious marketing money in a Coronageddon sales void? Watchpro.com reports that the Swiss watchmaker is reversing course. Patek Philippe dealers will get new-for-2020 product. What’s that all about? . . .

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Vacheron Constantin Overseas Design

Vacheron Constantin Overseas piano

The Vacheron Constantin Overseas was late to the luxury steel sports watch party. Even as the Patek Philippe Nautilus and Audemars Piguet Royal Oak made their mark, the oldest surviving Swiss watch manufacturer saw its strengths elsewhere. In a way, the Vacheron Constantin 222 of the 1970’s was a reaction to its competition. Unlike its peers, Gerald Genta’s pen had nothing to do with it . . .

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Coronavirus Watch 20: Rolex Wait List Means Nothing

Rolex Daytona still on the Rolex wait list

Rolex, Patek Philippe and Audemars Piguet waiting lists are just as long as before the pandemic say authorized dealers. That’s the headline at watchpro.com. Which tells you nothing. Why would someone take themselves off a Rolex wait list for a panda-face steel Daytona? What have they got to lose by staying on it? The more important question . . .

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Chrono24 – Useful Idiots?

home page

I don’t spend a lot of time reading Chrono24 Magazine or the watch press generally. While I enjoy watches for the same reasons as many others do – admiration for their design and engineering – I find the cottage industry of blogs and sites that’s sprung up to guzzle at the trough of marketing dollars both boring and offensive. Not to mention writing styles that range from insufferably pretentious to pretentiously insufferable. That said . . .

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The Truth About List Price

Panerai - list price?

I used to sell enterprise software. We always had a good chuckle about “list price.” In my little corner of the world, everyone sold into the channel by offering huge discounts off list. How huge?

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