Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .
Design is an all-encompassing field. It influences and determines what we see and what we make. Some underlying characteristics are similar through all applications. One in particular: good design “happens.” It’s not influenced by time. Good design is a Eureka moment applied to a shape. It can and can’t be rushed. Here’s a famous tale of watch design that illustrates the point . . .
Start with this: only the pure of heart will ever wear a Grail watch. Which is why you don’t see Indiana Jones wearing one in The Last Crusade. So really, you don’t deserve a Grail watch. That said . . .
Rolex has its Daytona. Audemars Piguet its Royal Oak. Patek Philippe its Nautilus and Aquanaut. Steel watches that might as well be made of unobtanium. Timepieces that command a huge price premium the moment they walk out the showroom door. Grail watches. So where’s the Vacheron grail watch? Which of their models qualifies? None. Until now . . .
Earlier this year, Patek Philippe announced it wouldn’t be introducing any “novelties” for 2020. No surprise there. Why stimulate demand and spend precious marketing money in a Coronageddon sales void? Watchpro.com reports that the Swiss watchmaker is reversing course. Patek Philippe dealers will get new-for-2020 product. What’s that all about? . . .