Luxury Watch Market: Watch Prices Continue to Soften

Rolex Daytona

When we last rapped at ya, Jomashop was having a sale and Chrono24 pricing was falling. Since then, the S&P is up five percent, those sweet PPP dollars are flowing and everyone – everyone – is telling us that we’re all fine.  So it seems like an opportune time to update our watch prices market index . . .

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Luxury Watch Market – Prices Dip!

Rolex Submariners on Chrono24's luxury watch market

When last we looked at the luxury watch market, prices for pre-owned Rolex were slowly coming down — and not much else. Ten days later there are some new and interesting trends. Let’s start with the 800-pound horological gorilla in the room, Chrono24 . . .

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