Do Luxury Watches Make You Smarter?

Vacheron boutique New York selling luxury watches

“Why do people pay the enormous price premiums for luxury brands?” consultant Daniel Langer asks at “Most people perceive luxury as mainly bought to signal power. But what if this answer is too simple? What if there are other hidden reasons?” Like an appreciation for luxury watches’ design, construction and heritage? Mr. Langer has other ideas . . .

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Swiss Watch Exports Continue to Crater

“As countries around the world contend with the health emergency, the economic effects of suspending almost all activity have inevitably impacted the Swiss watch industry,” reports, “and will continue to do so for months to come.” The latter part of that statement – predicting a “challenging” future for Swiss watch exports – reflects the industry’s growing realization that Coronageddon is a lot more than a flesh wound. The May numbers tell the tale . . .

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Watch News 6/14/2020 – Rapper Robs for a Rolex

“Maurice Fayne has been arrested and charged with federal bank fraud after misusing funds from a Paycheck Protection Program loan,” reports. That would be one Arkansas Mo, “star” of VH1’s 151-episode “reality” show Love & Hip Hop: Atlanta. Here’s how Mr. Mo flamed out . . .

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Patek Philippe Pilot’s Watch – Flop?

Patek Philippe Pilot's watch

The Patek Philippe Calatrava Pilot Travel Time is a product of an extremely conservative segment in an extremely conservative industry. Patek Philippe, Audemars Piguet, Vacheron, Jaeger-leCoultre, Piaget, IWC – luxury Swiss and German watches survived the quartz crisis by surviving. By not changing . . .

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Coronavirus Watch 22: Which Watch Industry Brands Will Die?

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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