Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Raymond Weil Jimi Hendrix Limited Edition

Raymond Weil Jimi Hendrix Limited Edition

I can find no evidence that failed paratrooper and legendary rock guitarist Jimi Hendrix wore a watch at Woodstock – or any other time. Never mind. The Raymond Weil Jimi Hendrix Limited Edition watch is designed to “capture Jimi Hendrix’s free-spirited attitude and classic trademarks.” So how did they do that? Let’s go to the tape . . .

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