Jaeger-leCoultre Reverso Explained

Jaeger-leCoultre Reverso reversing

In 1930, César de Trey watched a polo match in colonial India. After the match, a player showed the Swiss businessman and watch collector his damaged watch, its crystal shattered. He challenged Mssr. de Trey to devise some sort of protection against the slings and arrows of outrageous mallets. Thus began the Jaeger-leCoultre Reverso (all watch images courtesy #h.m.uhren) . . .

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Coronavirus Watch 22: Which Watch Industry Brands Will Die?

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Richard Mille RM 25-01 – Tacky AF

Sylvester Stallone wearing RM 25-01

Richard Mille watches are hideous. I’m constantly amazed that I don’t turn into a block of stone after seeing one. Ugly and and tacky may seem like genetically challenged cousins, in acan you squeal like a pig?kinda way. But tacky is exuberant. It shouts a joyful TA-DA! If that TA-DA is truly demented, a watch enters the Tacky Watch Hall of Fame. I nominate the 2018 Richard Mille RM 25-01 . . .

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Ugly Watches On Parade

Richard Mille RM 33-02 Automatic head on

Beauty is in the eye of the beholder. But what is that on his wrist? Here’s hoping it’s not one of ugly watches below – my personal selection of the worst of 2020 so far. You may not agree with my choices, but that’s the beauty of subjectivity. To each his own. Here are eight watches I’d never own . . .

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Coronavirus Watch 3: Swiss Watch Survivors

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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