Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .
Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . .
Watch news! Earlier this week, a 1969 “John Player Special” Rolex hammered for $1.5m. It’s nowhere near a world record Rolex. In October 2017, Paul Newman’s Rolex Daytona fetched $17.75m. Still, it’s a pretty penny for a rare watch commemorating Rolex’s sponsorship of the John Player Special Formula 1 team. How rare? Our man @perezscope called out Hodinkee on their inaccurate account of the sale . . .
Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .
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