Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .
Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . .
In 1930, César de Trey watched a polo match in colonial India. After the match, a player showed the Swiss businessman and watch collector his damaged watch, its crystal shattered. He challenged Mssr. de Trey to devise some sort of protection against the slings and arrows of outrageous mallets. Thus began the Jaeger-leCoultre Reverso (all watch images courtesy #h.m.uhren) . . .