The Rolex shortage remains in full force. Certain models – the stainless steel Daytona, GMT-Master II and Submariner – might as well be made of unobtanium. Models further down the food chain – the stainless steel Explorer, Air King and Oyster Perpetual – aren’t sitting on the shelves, either. They come in, they go out to waiting customers. As we enter the New Year, strong demand has facilitated yet another Rolex price hike, as follows:
Got your sights set on a luxury watch? Something of a stretch? If you’re looking to put a foot on the luxury ladder without [completely] breaking the bank, the major players offer brand magic at an affordable – well, more affordable price. Check out these five entry level luxury watches . . .
The image above is not a Longines Heritage Military 1938. It’s the original watch. You can see why someone would want one – the dial is as clean, uncluttered and as elegant as an Rolex Oyster Perpetual 39. You can also understand why someone wouldn’t want one. Eighty-one years later, reliability, accuracy, parts and service are a thing. Now, here’s a pic of the Longines Heritage Military 1938 “re-issue” . . .
Sometimes it’s hard to be a Rolex. Especially an Oyster Perpetual 39. Oh sure, demand exceeds supply. But the delivery delay’s nothing compared to the waiting list for the OP 39’s blingier brethren. Holy Grail models like the stainless steel Daytona might as well be made of unobtanium. FTS. The white-faced Rolex OP 39 is the only Rolex worth owning, bar none.
The RealReal is an online luxury consignment company. You send them your unwanted luxury goods, they inspect them, price them, sell them and take a cut. Like so many disruptive tech firms, TRR isn’t making money. But they are selling a lot of pre-owned watches. And generating some interesting if potentially misleading data points. For example . . .