For The People of the Watch, staying new watch alert distracts us from the chaos hitting us from all sides. We forget our day-to-day cares in the silent contemplation of horological design, utility and engineering – pretending that financial constraints are not a factor. For several of this week’s picks, they aren’t. But for others, oh boy, are they ever. Never mind. Enjoy them all . . .
The Swatch group spent a good part of this week shuffling execs. Certina, Hamilton, Longines, Rado, Tissot and Union all got new CEO’s. After reading Retro Watches – The Industry’s Last Gasp? you might be tempted to trot out the old “rearranging deck chairs on the Titanic” metaphor. I’m too busy trying to keep up with the new watch alert tsunami. Let’s get wet! . . .
New watch alert! As Coronageddon and the smart watch crisis take their toll on the traditional watch industry, you’d think watchmakers would scale back new product, cut the number of model variations, amp-up direct-to-customer comms, hunker down and prepare for the new, smaller market. Nope. The new watch flood continues, including . . .
New watch alert! The Swiss watch industry is in deep denial about the state of the world economy and the rise of the smartwatch. Given the number of new watches hitting the market, you’d be forgiven for adopting the same What Me Worry? attitude. Don’t. The wristwatch’s second golden age is coming to an end. Enjoy the variety while you can . . .