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Before I received my first Lüm-Tec, I was picking up what they were putting down. Aside from Lüm-Tec’s personalized attention and veterans’ discounts, I couldn’t resist their unique design language and luminous technology. I signed-up for two more watches on pre-order. The Lüm-Tec Combat B49 24H was delivered a week or so ahead of its estimated July release. I received #38 of the limited run of 500. Unfortunately . . .
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Watchmakers from Longines to Audemars Piguet are busy raiding their archives, creating upsized, modernized versions of classic designs. At the same time, the vintage market is exploding, catering to customers who want a watch with Wabi-sabi and patina. So why would anyone want a new fake old watch that looks like it got the crap kicked out of it? Hell if know. But that’s what Timex is selling with their Timex X MadeWorn American Documents. And I have to say . . .
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Esoteric Watches Bathyal Oscuro – $799 Esoteric: “Intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.” New watch alert! Esoteric Watches are selling themselves short. Their 44mm Miyota-powered Bathyal Oscuro’s eye-catching color and bold design will find favor with a broad audience (both here and abroad). Who doesn’t like the 120-click unidirectional bezel’s large print luminosity? Speaking of esoteric, the watch’s name refers to the Bathayal zone . . .
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“Why don’t you ride a Harley?” Good question. I espouse buying American but ride Japanese. The short answer: “Because I don’t like Harleys.” Their products don’t suit my preferences. I want to support my countrymen, but I also want what I want. Which brings us to the American Vaer C3 36mm watch . . .
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The 6 Most Popular Brands for Luxury Watches, the headline at 1stdibs.com announces. Are they measuring the number of searches or sales? Former New York Times advertorialist Karen Quarles ain’t sayin’. But she is naming names: Patek Philippe, Cartier, Rolex, OMEGA, Piaget and Breitling. Hmmm. What about underrated watch brands? And where are . . .
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