Watch News 7/11/2020

Rolex to Drop New Models September 1 Coronageddon threw a spanner in the works for Rolex’s annual new model release. When COVID-19 shut down the world economy, the company [quietly] let it be known their new product launch team was skipping the annusĀ horribilis entirely. Watch news! . . .

Continue reading

Do Luxury Watches Make You Smarter?

“Why do people pay the enormous price premiums for luxury brands?” consultant Daniel Langer asks at scmp.com. “Most people perceive luxury as mainly bought to signal power. But what if this answer is too simple? What if there are other hidden reasons?” Like an appreciation for luxury watches’ design, construction and heritage? Mr. Langer has other ideas . . .

Continue reading