Donald Trump’s Rolex Day-Date is his go-to timepiece. It’s a big step up from Bernie Sanders’ “whatever” Citizen and a big middle finger to Joe Biden’s OMEGA Seamaster. A couple of thoughts about Trump’s presidential Rolex President . . .
Trump’s Rolex Day-Date is “The Ultimate Watch of Prestige”
That’s Rolex’s tagline for the Day-Date. It’s certainly true amongst drug dealers, pimps and car dealers. And people who will never be able to afford a Rolex.
Rolex trumpets this shameless tagline shamelessly, ignoring the more lucrative prestige carried by their “grail” watches.
The Swiss watchmaker’s boast perfectly reflects the President’s bombastic philosophy: if I say something is true, it is true. Facts and stats aren’t entirely besides the point. But they might be.
There’s no getting around it: the average person perceives Trump’s Rolex Day-Date as the ultimate horological status symbol. Forty thousand dollars for a watch! And when it comes to selling any product, including Donald Trump, perception is reality.
Or, in Trump’s case, political power. We’re talking about a man who convinced tens of millions of TV viewers/voters that he’s the world’s greatest dealmaker – without having made the world’s greatest deals. In that, his gold Rolex helped. A lot.
[I’d love to know when The Donald bought the Rolex. I suspect he did so to celebrate one of his many financial great escapes.]
Trump’s “Rolex President” is a One-Trick Pony
President Trump’s Rolex Day-Date is a comfortable and reliable everyday watch – provided the wearer wants to project the same “I’ve got money!” image every day, everywhere.
Like any watch wearer dressing for success, the President understands there’s no such thing as One Watch to Rule Them all.
This tells us that the President is aware of the elite’s disdain for the Rolex President (both watch and man).