Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
The Italian outbreak of coronavirus dooms Baselworld. The map tells the tale. It’s 193.4 miles between Codogno – center of Italy’s coronavirus outbreak – and Basel, Switzerland. As we’ve predicted, it’s all over bar the official announcement. It’s important to note that the coronavirus was only the final nail in the event’s coffin . . .
The Smart Watch Crisis continues apace, as the Apple Watch dominates the entire Swiss watch industry. In terms of units sold, the gap between Chinese-made Apple Watches and Swiss-made Swiss watches (some with Chinese parts) is becoming a chasm. The Swatch Group may not be on death watch, but the writing’s on the wall. And the ‘net. According to industry analyst Steven Waltzer . . .