Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .
We can have a debate about what makes a great dive watch. We can have a debate about whether or not dive watches are a dead genre walking. But there’s no argument that the TUDOR Black Bay 58 is the world’s best [traditionally styled] dive watch. Having spent some quality wrist time with the watch the market finds simply irresistible, here’s why . . .
The great thing about the New Watch Alert: there’s always something new to contemplate. Great because the temporal torrent reminds me that watches are like cabs. If you miss one, another one will be along presently. I take solace in the fact that this endless procession of timepieces is the same as it ever was. And, despite the rise and rise of the Apple Watch, always will be. Let the games begin! I mean, continue . . .
Chrono24.com brokers an awful lot watch sales. Their database of “interest” (not sales) gives us a good idea of the most popular dial color, watch size and complication for 2019. Check out the results below, flavored with feedback from TTAW’s viewing stats.