“Baselworld organizers are cancelling next year’s show,” wwd.com reports, “and have settled with departing labels, closing a fraught chapter in the Swiss watch event’s history.” As we predicted, as anyone with an ounce of common sense predicted, Baselworld is dead. Or is it? . . .
Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as it ever was? . . .
It’s an odd time to be reviewing the Tudor 1926. I can’t be bothered to shave, never mind pick out a dress shirt to complement a dress watch. Luckily, the entry-level TUDOR looks swanky from six-feet away no matter what you’re wearing. Besides . . .
No new watches from Rolex? Nope. “In order to protect people by avoiding gatherings and one-to-one meetings, we have decided to postpone [new product] announcements to a later date,” Rolex’s PR department writes. “We have presently not defined a new timing for our release; we will get back to you in due time with further information.” Well thank God for that . . .
Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .