Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation “For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .