Reviews

CIGA Design U Blue Planet: Review

The CIGA Design Blue Planet was the first Chinese watch to win Switzerland's GHPG Challenge Watch Prize. The Blue Planet features a three-dimensional aluminum...

Editorials

Patek Philippe – My Father’s Watch

When I was a young boy, my family wasn’t wealthy. Thanks to my father’s grit, charm and determination, his manufacturing business took off. The gold...

Conversational Marketing for Watches

Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don't have a...

Chronographs

New Watches

Audemars Piguet’s Grail Jail Fail

Audemars Piguet's grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white...

Market Watch

Bucherer is Rolex. Now What?

Sorry I was out for a bit, chasing Substack glory. My absence left a LOT of comments in moderation, although most of them were...

Bucherer Sale: Rolex Wants to Rule the World!

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes... Rolex never buys anything to keep things at “arm’s length." It buys things to...

Rolex Buys Bucherer

Rolex buys Bucherer? Watchpro.com points out that the Tourneau/Bucherer retail chain is "probably the biggest luxury watch retailers in the world with more than...

Swiss Watch Biz: Sales Flat, Profits Up

"Swiss watch exports showed no sign of weakness in June – quite the opposite," the Federation of Swiss Watch Industry reports on the Swiss...

Are We Headed For Another Luxury Watch Shortage?

You can now buy a pre-owned Rolex Milgauss for nine grand - less than the price of a new one. Why you'd buy a...

Field Watches

Dive Watches

Dress Watches