TAG Heuer Aquaracer Dive Watch: Is Green the New Blue?


The TAG Heuer Aquaracer is a proper dive watch, good to 300m. It’s available in 97 different flavors, from a beefy black-and-white Rolex Submariner-style piece to a delicate all-white ladies’ watch. And now you can buy an TAG Aquaracer with a green “sunray dial,” that’s “inspired by the mesmerizing blue and green shades of the ocean.” Does this mean green is the new blue (which is the new black)? There’s a bit of a fly in that pigment’s ointment . . .

According to The National Eye Institute, roughly ten percent of men are red – green color blind (including this protanomalic horolophile). For them love is blue.

Then again, that leaves 90 percent of potential male watch buyers.

According to empower-yourself-with-color-psychology.com if green’s your favorite color “You are not a risk-taker and not action orientated, rather more of an observer.” Uh-oh.

In other words, if you love green and other people don’t wear green watches, you won’t either. From a marketing standpoint, it would be good to know what percentage of buyers favorite green. I’m thinking not many.

The above website has this to say about the current hot dial color — well, the color in general.

Blue is conservative and predictable, a safe and non-threatening color, and the most universally liked color of all, probably because it is safe and non-threatening. 

Safety guru Eleanor Evert reminded us that “safety is not a gadget but a state of mind.” So a green watch is a gadget that doesn’t give us a sense of safety. So much for that then.

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