Hublot helps rhino conservation charity with limited edition Big Bang Unico. The re-written press release over at watchpro.com tugs the heart strings of animal lovers everywhere. “Over the last 10 years, two thirds of the rhinos in South Africa’s Kruger Park have been killed by poachers,” WP reveals. “Black rhinos in Kruger Park have disappeared dramatically and today there are estimated to be less than 500 remaining.” After that, the Hublot Big Bang Unico SORAI money shot . . .
SORAI [Save Our Rhino Africa India, link added] is campaigning for protection of these rhinos, and will get a publicity and funding boost from Hublot, which has unveiled a 100-piece limited edition Big Bang Unico SORAI.
A publicity boost? So watchpro.com reckons Hublot deserves kudos for exploiting an endangered species to sell a watch. I mean, using their advertising and PR budget to promote a worthwhile charity. More worrying: Hublot’s potential parsimony. Specifically, their non-specific contribution to SORAI.
A portion of the proceeds from the sale of each watch will be donated to Care for Wild – the largest rhino sanctuary in the world, supported by SORAI – for it to use as it sees fit.
How very nice of Hublot to “allow” the charity to spend the money as they desire. And again we ask, what portion?
The Hublot Big Bang Unico SORAI costs $24,100. To be charitable, let’s say 10 percent goes directly to the animal conservation charity. We’re talking about a limited edition run of 100 watches. So the charity would get $241k. Awesome! If true. If it is true, why not say so? Because industry practice says it probably isn’t (e.g., OMEGA’s Orbis watch).
In case you hadn’t noticed, I’m tired of this virtue signaling via an unspecified charity contribution tied to a watch. While I’m sure demographic research shows that millennials favor companies that demonstrate “social responsibility” – research that cost Hublot’s parent LVMH Group a lot more than $241k – put up or shut up. Show us the money.
Once I’ve got the knives out, let it be known that this “special edition” is a relatively cheap Hublot.
I don’t mean the watch is particularly cheap. I mean that it doesn’t cost Hublot much money to make yet another Big Bang variant (one of nearly 70). Pop a Rhino appliqué (from the previous watch) under the nine o’ clock subdial, stick a sticker on the back, fire up the caseback engraver and Bob’s your uncle.
A first Big Bang Unico SORAI two years ago came in a desert-colored case, but the new piece is in a green ceramic case on a camouflage rubber or green velcro strap.
The 45mm watch . . . has a matte green skeletonized dial exposing the Hublot MHUB1242 UNICO manufacture self-winding chronograph flyback movement.
Talk about serendipity! Hublot releases a green watch at the exact moment green watches are the thing! (Our man Klosoff is about to weigh-in on the trend.) And virtue signaling! Too bad the green watch isn’t supporting a “green” charity.
I like the look of this timepiece. I support animal conservation, ocean conservation, architectural conservation and political conservatives. I do so by writing checks to reputable charities/organizations. But if you believe that a charity or social justice-themed watch is the best way to support a worthy cause, you’re wrong. Unless you think wrist-borne virtue signaling aids your cause.