Swatch Bioceramic: Shallow Wade

You got ceramic on my bio! You got bio on my ceramic! Serendipity at the Swatch Group’s Swatch brand laboratories comes a new material and line called BioCeramic. The CamelCase term may evoke animated tableware or surgical implant materials. It’s even more exciting than that. Join TheTruthAboutWatches.com in a shallow wade into Swatch’s stupendous new BioCeramic stuff . . .

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Expensive Dive Watch – 3 Reasons to Own One

In a previous post, I pretty much pronounced T.O.D. on the dive watch (The Dive Watch: Dead Genre Walking?). Obviously, I was premature. OK, wrong. But a recent article at Fratello (The Top 8 Awesome Desk-Diver Watches — Blancpain, Omega, Panerai, And More…) got me thinking. First, when is Fratello going to capitalize OMEGA? Second, the term “desk-diver” is unfortunate (think muff). And lastly, what are the pro’s of wearing an expensive dive watch (EDW)? Here are my three ideas on the subject . . .

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OMEGA Aqua Terra Small Seconds

Yesterday, OMEGA lifted the news embargo on its Omega Aqua Terra Sub-Seconds watches. More specifically, Rolex’s crosstown rival unleashed n-n-n-n-nineteen new models unto the world. All the usual suspects headlined the new-look AT, the majority polluting the watchblogosphere with the kind of hyperbole once reserved for communist Russia’s information officers. First up: Zach Pina at ablogtowatch.com:

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Rotate Watchmaking Kit

Rotate Watchmaking Kit Part 1

“Built not bought” is an expression among custom/performance car people. More pride and satisfaction exists in DIY than in throwing down credit cards. Reality television has glamorized the mundane professions of auto mechanics, chefs, bakers, but not watchmakers. So who wants to be a watchmaker? Rotate Watchmaking Kits thinks you do. Robert Farago said, and I quote, “Better you than me.” So I got their Edison kit . . .

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Ugly Rolex: Is This The World’s Worst?

“Looks only a mother – or world champion boxer – could love,” dmarge.com writes re: the modded Rolex above. Sorry, wrote. The Australian blog sent the post down the memory hole, leaving only the image, the intro and the headline (Floyd Mayweather Would Love It’: New York Jeweller [sic] Creates World’s Ugliest Rolex.) One has to assume . . .

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