Rolex are damn fine watches. They’re beautifully designed (with exceptions) and immaculately constructed. While there are plenty of alternatives (e.g., Rolex Daytona Alternatives), a Rolex is a Rolex is a Rolex. That’s a problem for the man who goes by the name WatchChris. His advice: don’t buy a Rolex . . .
Instagrammers are flexing Rollies!
These are people who only purchased a Rolex because of the hype. The reason why they want a Rolex because they know when they put it on Instagram people will immediately know that they spent a lot of money for that watch.
That is the only reason why they’re doing it. They’re not doing it because they love the movement. They’re not doing it because they love the look of the watch. They’re doing it because it’s instantly recognizable . . . They have one and you don’t.
I doubt WatchChris surveyed Rolex-posting Instagrammers to ascertain their psychological motivations. But even if we accept WC’s contention that Rolex posters are posers, they may also admire their Rollie for its own sake – in the same way that someone who owns a Lamborghini Aventador SVJ can get off on both the attention and the acceleration.
Forgive the double negative, but just because someone owns a Rolex to flex doesn’t mean someone else doesn’t own one because it’s freaking awesome.
If someone thinks his/her/their Rolex is freaking awesome, is posting it on Instagram so terrible? Maybe they want to share the love rather than flaunt it. Who knows? Not WatchChris. He clings to his advice: don’t buy a Rolex!
“There are tons of better watches out there for way less money”
When I bought my Vacheron – I have three Vacherons – I actually got it at a very good discount. And in fact I was considering buying a Rolex instead. And at that time, Rolex hadn’t skyrocketed to the prices that they are now.
However for a Pepsi GMT it was around $15k and I was able to get my Vacheron for just a little bit over that price . . . I really do like the Pepsi bezel GMT, I think it is a great watch, but it is not a Vacheron.
Since when does “way less money” mean “a little bit more money”? Anyway, we explored this spend less idea in Three Inexpensive Rolex Alternatives. The key word: “alternatives.” Our recommendations aren’t necessarily better. They’re different.
WatchChris defines “better” as better finished and better looking. He then returns to bashing Rolex owners for worshipping at the altar of conspicuous consumption.
While he’s right – Rolex are primarily valued as the world’s most identifiable luxury watch – they’re far from being a piece of sh*t. Anyone who’s handled one knows it.
In short, Rolex earned – make that earns their crown. Their fans are not wrong.
Rolex are a mass-produced product
WatchChris compares “mass produced” Rolex to Porsche’s 911. He labels the 911 an “entry level sports car,” asserting that “everything above it is way better.” This ridiculous statement will win him no supporters.
Truth be told, there’s absolutely nothing wrong with a Porsche 911. When it comes to reliability, handling and pedigree, Stuttgart’s “everyday supercar” is at least as good if not better than its “betters.” Measured in the same terms, there’s nothing wrong with a Rolex.
Note: automated production is not in and of itself a bad thing. Hand-built cars and watches are an anachronism for a reason, and it’s not just economy of scale. Speaking of money . . .
Rolex cost over retail!
I will not pay over retail . . . If it’s a watch I really want, I’ll find the discount [on the grey market]. If I can’t get the discount, I will usually not buy the watch. It’s just who I am. And unfortunately that actually prohibits me from ever buying a Rolex.
I get it. WatchChris resents paying a premium for a Rolex – or full retail on any watch ever. Not that the blogger would ever buy a Rolex or show one on his YouTube channel or Instagram page even if he could get suchadeal.
I don’t think retail-plus-equals-no-way-Jose is as a compelling a justification for WC’s “don’t buy a Rolex” message as his “they’re for clueless snobs” argument. Which isn’t all that compelling, really.
There’s a reason Rolex command a premium on the gray market: people love them! They’re willing to pay above retail to get something they can’t buy any other way.
While Rolex would be well advised to let their Authorized Dealers charge a premium to reduce demand and ensure inventory, I say God bless them and God bless free market capitalism. It’s WatchChris who’s the snob here, not Rolex buyers.