Don’t Buy A Rolex! Says Who?

Rolex are damn fine watches. They’re beautifully designed (with exceptions) and immaculately constructed. While there are plenty of alternatives (e.g., Rolex Daytona Alternatives), a Rolex is a Rolex is a Rolex. That’s a problem for the man who goes by the name WatchChris. His advice: don’t buy a Rolex . . .

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Underrated Watch Brands – 3 of the Best

The 6 Most Popular Brands for Luxury Watches, the headline at 1stdibs.com announces. Are they measuring the number of searches or sales? Former New York Times advertorialist Karen Quarles ain’t sayin’. But she is naming names: Patek Philippe, Cartier, Rolex, OMEGA, Piaget and Breitling. Hmmm. What about underrated watch brands? And where are . . .

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HourUniverse – Baselworld Reborn

The watch industry get-together known as Baselworld died of its own weight. (Click here for our coverage.) The show’s organizers and local hotels bled the industry dry. Baselworld also died of its own wait. It ran into the brick wall known as Coronageddon – even as major players bailed (e.g., Swatch, LMVH, Rolex, Patek Philippe, Chopard and Chanel). As Heather O’Rourke famously declared, they’re baaack! As the artist now known as HourUniverse . . .

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aBlogtoWatch Goes Future Tripping

aBlogtoWatch recently offered an editorial entitled What Will be Responsible for the Next Watch Industry Boom? Ariel Adams’ predictions offer insight into the wishful thinking gripping the traditional watch industry as it faces the twin threats of the smartwatch crisis and Coronageddon. Here’s Mr. Adams’ opening salvo, recommending a new generation of “tool watches” . . .

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