OMEGA Aqua Terra Small Seconds

Yesterday, OMEGA lifted the news embargo on its Omega Aqua Terra Sub-Seconds watches. More specifically, Rolex’s crosstown rival unleashed n-n-n-n-nineteen new models unto the world. All the usual suspects headlined the new-look AT, the majority polluting the watchblogosphere with the kind of hyperbole once reserved for communist Russia’s information officers. First up: Zach Pina at ablogtowatch.com:

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Jacob & Co. Fast & Furious Twin Turbo

I like tacky watches. Mind you, I don’t like Richard Mille watches. They’re not tacky. They’re ugly and pretentious. Expensive too. While the Jacob & Co. Fast & Furious Twin Turbo is plenty pricey, it’s wonderfully, gloriously, unabashedly tacky. Tasteless? Some might say so. People who fail to appreciate the artistic genre known as kitsch, best defined by Jeff Koons’ stainless steel faceless space bunny “balloon.” Entitled Rabbit, it sold for . . .

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Timex x MadeWorn American Documents LE

Watchmakers from Longines to Audemars Piguet are busy raiding their archives, creating upsized, modernized versions of classic designs. At the same time, the vintage market is exploding, catering to customers who want a watch with Wabi-sabi and patina. So why would anyone want a new fake old watch that looks like it got the crap kicked out of it? Hell if know. But that’s what Timex is selling with their Timex X MadeWorn American Documents. And I have to say . . .

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Engagement Watch – Seriously?

“As the vintage watch market booms and savvy collectors sell particularly in-demand models for a hefty profit, the engagement watch is beginning to emerge as an appealing alternative to the traditional engagement ring,” hypebae.com reveals. Wait. What? What does the “booming” vintage watch market have to do with the idea that men are buying their beloved a watch in lieu of an engagement ring? I’ll save you the click. Nothing. As for the “engagement watch,” is that even a thing?

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Grand Seiko Omiwatari – Finally!

The Grand Seiko SBGY007 isn’t a limited edition watch. Not exactly. Come July 2021, you can buy a Grand Seiko Omiwatari at Grand Seiko boutiques and “select” retail partners. Or not. When all the usual suspects revealed Grand Seiko’s latest time-only Spring Drive watch – no date window or power reserve indicator – GS retailers’ phones lit up like a Christmas tree. Does Grand Seiko have a new “it” watch?

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