Home Editorials

Editorials

Breitling’s Corporate Values Revealed

"We’re among the doing well," Breitling CEO Georges Kern assures scmp.com. "I truly believe that the values we set three years ago –...

Rolex Shortage – Is It Killing the Brand?

"Glendale police circulated security images of a man wanted for stealing several Rolex watches in a 'smash-and-grab' burglary at a Glendale jewelry store," LA's...

Apple Black Unity Watch Divides Us

On February first, in honor of Black History Month, Apple will release the Apple Black Unity Watch. It's inspired by the Pan-African flag, constructed...

RGM – Joe Biden’s American-Made Watch?

As he calls for 'Made in America,' Joe Biden prefers Swiss-made Rolex hindustantimes.com's headline proclaims. This the day after the President signed an executive...

Watch Trends 2021 – Top 3

Yesterday, I debunked Chrono24.com's email Top 3 Watch Trends of 2021 (Rolex Explorer II, bold colors, in-house movements). Today, I'm putting myself out on...

Apple Watches Save Life – But Not Yours!

Y'all know Apple Watches save life, right? Not just because you read it here. Common sense tells you any device that gives you a...

Watch Phobia Explained

timeandtide.com's article Chronomentrophobia is the fear of clocks and watches. My son might have it. So what’s it all about? is a hoot. Unless...

Rolex Investment Slays Sexism, Wins Biz

"When I started my business in 2010, I soon noticed an interesting pattern: It was easy to get a first meeting with a potential...

Watch Collector? Not It!

Watch collector? Moi? Not it! In my mind, a watch collector is someone who has a particular interest in horology, actively seeks out special...

Must Read