Lousy Watch Websites Explained – Pt. 3

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In Parts One and Two of this series, we explored the hidden dynamics behind lousy watch websites like Hodinkee and aBlogtoWatch. In this post,...

Watch Websites’ Mediocrity – Pt. Two

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In Watch Website - Why They're So Boring, we revealed the not-entirely-hidden truth: watch websites are closerthanthis with watchmakers. So every watch they "review"...

Analogue Time Dooms Traditional Watches

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The buzz surrounding Apple's watchOS7 software is insane, what with its sleep tracking, new watch faces, automatic handwashing timer and more. It's no wonder...

Jaeger-leCoultre Reverso Explained

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In 1930, C├ęsar de Trey watched a polo match in colonial India. After the match, a player showed the Swiss businessman and watch collector...

Bulova Hack – Full Review

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A lifetime ago - back in late February - we revealed that Bulova was having a moment. We also predicted that the current public...