Category Archives: Editorials

Control Your Watch Addiction!

Watch addiction, moi? Yes. I have enough [stylish] watches in my collection to outfit the [stylish] Italian Army. I’m chaining myself to a chair so I don’t acquire a vintage Patek Philippe. Other than the M bit of S&M, being … Continue reading

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SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

Posted in Editorials, Marketing, Smart watches | Tagged , , | 3 Comments

Gerald Genta Royal Oak and Nautilus

Audemars Piguet Royal Oak and Patek Phillipe Nautilus. How did that happen? Start with this: we tend to define people like we put our clothes in drawers. We put the socks in one, the undies in another, the shirts in … Continue reading

Posted in Editorials, Historical | 3 Comments

Black Friday Watch Deals – Don’t Do It!

Black Friday watch deals are a classic fear sell. I better buy that watch now. It will never be this cheap again! It’s a limited time offer during the busiest shopping day of the year. When it’s gone, it’s gone. Blink … Continue reading

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The Dive Watch: Dead Genre Walking?

Over at, Jack Forster ponders The (Almost) Inexplicable Popularity Of The Diver’s Watch. While the journalist can’t pronounce time-of-death for the dive watch – his boss sells sells thousands of ’em – Mr. Forster acknowledges the fact that dive … Continue reading

Posted in Dive Watches, Editorials | 2 Comments

How A Google Fitbit Can Beat the Apple Watch

The other day, Google paid $2.1b for Fitbit. The prospect of a Google Fibit got lots of press, most of it dismissive. For good reason. Google’s Wear OS software – powering a range of non-Apple smart watches – is a … Continue reading

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Grand Seiko Godzilla Watch. Has Seiko Lost Its Mind?

According to Forbes, the Grand Seiko Godzilla watch has “a number of elements in honor of the legendary creature. The prominent rays on the dial emanating from the center and shooting outward symbolize the heat ray beam that shoots from … Continue reading

Posted in Editorials, New Watches | Tagged , , , , , , , , , | 4 Comments