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Casio NASA21 – The Hype Machine Cometh

Racer88 - 12
The watch market is increasingly based on FOMO: fear of missing out. Hot watches are Beanie Babies for grown-ups. Once a product's popularity is...
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Buyer's Guide

Watch Collecting Made Easy

Robert Farago - 5
Watch collecting made easy? Not if she/he/them can help it! But I can. Let me put it this way. You're a collector. I'm an...
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Editorials

A. Lange & Söhne History – Nazi Past

Robert Farago - 21
As our post Rolex, Panerai and The Nazis revealed, Rolex founder Hans Wilsdorf supplied parts to Italy's Panerai brand knowing they were going into...
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Editorials

Swiss Watch Glut Getting Worse

Robert Farago - 11
Who could keep up with all the watches released during Watches and Wonders? HoDinkee! Editorially enabled by an online shop pimping 29 watch brands. Here...
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Editorials

F.P.Journe Replacing Audemars Piguet?

Franz Rivoira - 5
In his article Patek Philippe Rules – Here’s Why, our man Franz introduced readers to Swiss watchmaking's Holy Trinity: Patek Philippe, Vacheron Constantin and...
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Buyer's Guide

Gold Watches Replacing Steel?

Robert Farago - 9
"People are tired of being grim and gray,” Ruediger Albers tells The Robb Report. “They want a little bit of glam.” Wempe Jewelers' Prez...
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Editorials

OMEGA – Time to Kill Cash Cows

Robert Farago - 2
TTAW commentator James H writes: I’m so glad someone has finally gone the hard yards and counted the Seamaster SKUs! (The OMEGA Seamaster Diver...
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Coronageddon

Swiss Watch Industry Revealed: Coronavirus Watch 39

Joseph Adams - 17
The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation...
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Editorials

Rolex Dealers – Don’t Say This to Them!

Robert Farago - 7
Rolex dealers are in an enviable position. They're selling a product whose demand far exceeds supply. Saying that, I wouldn't want to be a...
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