New Watch Alert 5/22/2020


Double-breasted suits, phones with cords and mechanical watches – those were the days! These are the days, too. At least for mechanical watches. Despite Coronageddon and the smart watch crisis, there’s little danger of a New Watch Alert drought. Our carefully curated collection of traditional timepieces continues . . .

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New Watch Alert: 4/17/2020

Breitling ad 1949

New watch alert! Breitling unleashed its new models yesterday – unlike Patek Philippe and Rolex, who’ve decided to hang fire until 2021. The watch market is in deep freeze, as buyers spend their time watching The Tiger King instead of spending their hard-earned cash on horological acquisitions. Even so, Breitling is hardly alone in letting loose the dogs of war. Here’s our pick of this week’s newbies . . .

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Breitling’s New Watches for 2020

Breitling's new watches: the Superocean Heritage '57 color!

Breitling’s new watches are go, Coronageddon be damned. Unlike Patek Philippe and Rolex – brands that said FTS we’ll hold our new stuff ’til next year – Breitling has unveiled its 2020 lineup online. Specifically, the Navitimer 35, Superocean Heritage ’57 (above) and the new Chronomat collection. Check out Breitling CEO Georges Kern’s heavily accented YouTube presentation below. Meanwhile, it’s clear that  . . .

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TTAW Watch Market Index

Omega Speedmaster Professional Moonwatch Chronograph 42

If you read this site you already know the watch market is moving, but not how much nor how fast. Part of this difficulty stems from the unknowables – where the equity markets are going, how long and deep the current downturn is going to be, how shut down everything will stay through the spring, etc. But we also lack good data . . .

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Apple Watch -> Traditional Watches?

One the greatest traditional watches: the Lange 1 in all its glory New York Times writer flags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .

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