Apple Watch -> Traditional Watches?

One the greatest traditional watches: the Lange 1 in all its glory New York Times writer flags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .

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Oris, IWC, Breitling: Greenwashing to Go

Breitling Superocean Heritage Chronograph 44 Ocean Conservancy Edition

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR  and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

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New Watch Alert 3/20/2020

Jaws movie watch

In the presence of the coronavirus epidemic, time suspends itself. As we get used to a different pace of life, as watchmakers and watch sellers shut down operations, all eyes turn to the Internet. And so our New Watch Alert continues – based on product roll-outs scheduled before Coronageddon. We’ll see how long this lasts, but it’s somehow comforting. Rock and roll . . .

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New Watch Alert: 3/13/2020

Vintage watch ad

Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .

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Sinn 556i – Full Review

556i on stand

The Sinn 556i isn’t the blackest watch money can buy. That honor belongs to the H. Moser & Cie. Endeavour Perpetual Moon Concept and MCT’s Sequential One S110 Evo. Both timepieces incorporate vantablack, a man-made substance that’s almost as black as Satan’s heart. While the Sinn 556i’s dial doesn’t absorb 99.96 percent of visible light or condemn its wearer to the fiery pits of hell, the watch is very, very black . . .

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