New York Times writerflags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .
“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?
In the presence of the coronavirus epidemic, time suspends itself. As we get used to a different pace of life, as watchmakers and watch sellers shut down operations, all eyes turn to the Internet. And so our New Watch Alert continues – based on product roll-outs scheduled before Coronageddon. We’ll see how long this lasts, but it’s somehow comforting. Rock and roll . . .
Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .
The Sinn 556i isn’t the blackest watch money can buy. That honor belongs to the H. Moser & Cie. Endeavour Perpetual Moon Concept and MCT’s Sequential One S110 Evo. Both timepieces incorporate vantablack, a man-made substance that’s almost as black as Satan’s heart. While the Sinn 556i’s dial doesn’t absorb 99.96 percent of visible light or condemn its wearer to the fiery pits of hell, the watch is very, very black . . .