New York Times writerflags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .
Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
In 2019, the Apple Watch outsold all quartz and mechanical watches combined. Even as Coronageddon whacks the Asian market – accounting for 50 percent of all Swiss watch exports – Apple’s eating their breakfast, lunch and dinner. And improving the product. While the global pandemic will delay the Apple Watch 6’s debut, the smartwatch is sure to continue eroding Geneva’s mid-market market share . . .
The video below shows a render of the circular Apple Watch. It’s gorgeous. And it will never happen. For one thing, Apple’s smartwatch competitors are circular. Apple smartwatch owners want that at-a-glance I’ve-got-an-Apple-Watch street cred. For another, money. Although Apple filed patents on a circular display in 2018, changing the case shape would cost more than the [legal] gross national product of Bolivia. But I do have a question . . .
“Do you ever struggle with the relationship b/t obscene wealth inequality and luxury watches?” That’s the question put to HoDinkee’s Managing Editor on Instagram (image courtesy valetmag.com). Stephen J. Pulvirent’s answer reveals that yes indeed, he’s morally conflicted . . .