Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

Continue reading

Apple Crushes Swiss Watches – Coronavirus Watch 16

“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” watchpro.com reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left this out from watchpro.com’s previous  post . . .

Continue reading

Apple Watch – Don’t Hate Me!

It’s ironic, I suppose, that most of the major watchmakers chose this day – the Apple Watch’s fifth birthday – to release a tsunami of new timepieces. The Apple Watch is, after all, putting the final nail in the coffin of the traditional watch. Well, the traditional watch as we know it. Is that a good thing or a bad thing? . . .

Continue reading

Apple Watch = Survival Watch?

The Best Tough Watches To See You Through The End Days Esquire proclaims, pimping watches that are almost as indestructible as they are ugly. But not quite. That said, I’m not sure how the OMEGA Speedmaster Moonwatch Professional made the list – other than the usual watchmaker-to-publisher commission/kickback. And really? Let’s face it: the Apple Watch is the survival watch . . .

Continue reading

American-Made Watches – Time to Buy?

Vortic Watch Co. has launched the Keep The Lights On For American Manufacturing campaign. They’re raising money to “purchase raw materials in bulk for smaller companies that lack the financial resources to invest in the materials and parts needed to make the products that are desperately needed.” Um, what? Great landing, wrong airport. What’s needed from us, the watch community, is to buy American-made timepieces. Easier said than done . . .

Continue reading