AP Code 11.59 – Dead Model Walking

Code 11.59 Flying Tourbillon

“After a rather controversial initial impression and some noise in the collecting community, Code 11.59 by Audemars Piguet is now finding its way in both AP’s collections and in the heart of collectors,” monochrome.com asserts, without a shred of evidence. The website introduces the latest addition to the Code 11.59 family: the Flying Tourbillon Chronograph. A timepiece that’s “here to show you the brand’s skills.” Fair enough but . . .

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Audemars Piguet to Retailers: FOAD – Coronavirus Watch 33

Watch news - AP CEO Bennahmias

“We are going to [see a] dematerialisation of retail,” Audemars Piguet CEO François-Henry Bennahmias pronounces in an interview with WatchBox. “I don’t need four walls to sell you a watch tomorrow.” (No word on how Audemars Piguet dealers feel about their dematerialisation.) According to watchpro.com, Bennahmias’ bet on online/home visit sales is based on . . .

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Retro Watches – The Industry’s Last Gasp?

Retro watches: Audemars Piguet Remaster01 Selfwinding Chronograph

When it comes to traditional timepieces, retro watches rule the roost. That’s true at every price point, from the Timex Q to Hamilton’s field watches to Eberhard’s Scafograf 300 to the Audemars Piguet Selfwinding Chronograph. It’s not just that older designs are better – which they are, generally. The retro trend reflects a sea change in how traditional watches are viewed by consumers. How they will be viewed in the future . . .

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The World’s Worst Watch Review

Audemars Piguet Chronograph standing tall

Over at HoDinkee, our favorite champagne socialist tackles Audemars Piguet’s new pseudo-vintage self-winding chronograph – a watch we condemned as a lazy and cynical attempt to sell unused Code 11.59 movements. Surprise! Stephen Pulvirent has a different take . . .

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Audemars Piguet Selfwinding Chronograph

Audemars Piguet Chronograph standing tall

The Audemars Piguet [Re]master01 Selfwinding Chronograph comes hot on the heels of their Code 11.59 – the Swiss watchmaker’s failed attempt to move away from its dependence on the Royal Oak. To move the metal, AP’s gone back to its roots, launching a new watch based on their 1941 chronograph, reference 1533. “Gone back” as in retreated? Well . . .

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