Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . .
Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .
Continue reading “Which Watch Industry Brands Will Die? – Coronavirus Watch 22”
When I was last in the arena, Saad and I debated the Audemars Piguet Royal Oak. I was on the hot side of the street. When Mr. Farago paired me with you [Luke] for another of these articles, I resolved not to take the coward’s way out and pick something that had the entire horological world on my side. As a card-carrying iconoclast, I am prepared to do the impossible, defend the indefensible, and take aim at the conventional wisdom and say: The Audemars Piguet CODE 11.59 is hot. Specifically . . .
When I was in college, I walked into a swanky downtown boutique to try on the Audemars Piguet Royal Oak for the first time. I put on my best shirt in hopes of making a good impression and asked for a face-to-face introduction. I wasn’t ready for the impression the watch would make on me . . .
Responding to Coronageddon, Patek Philippe dealers worldwide have launched “Temporary E-Shops.” Housebound customers can now order their five-figure-and-up timepieces online from an authorized dealer and have their treasured timepiece shipped straight to their door. Not all dealers are in, but most are. And all of them . . .
Continue reading “Patek Philippe Dealers Online Sales Start”