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Audemars Piguet

LVMH Bails, Kering Cuts – Coronavirus Watch 36

"They hoard their most desirable watches for their own boutiques, force less popular pieces on their partners and price them in such a way...

AP Code 11.59 – Dead Model Walking

"After a rather controversial initial impression and some noise in the collecting community, Code 11.59 by Audemars Piguet is now finding its way in...

Audemars Piguet to Retailers: FOAD – Coronavirus Watch 33

“We are going to dematerialisation of retail," Audemars Piguet CEO François-Henry Bennahmias pronounces in an interview with WatchBox. "I don’t need four walls...

Patek Philippe Rules – Here’s Why

Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They're also known as the New King, the Old King and...

Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That's like saying a car crash victim lying by the side of the road is bracing...

AP CODE 11.59 – Hot or Not?

Joseph Adams - It's Hot! When I was last in the arena, Saad and I debated the Audemars Piguet Royal Oak. I was on the...

Audemars Piguet Royal Oak – Hot or Not?

When I was in college, I walked into a swanky downtown boutique to try on the Audemars Piguet Royal Oak for the first time....

Patek Philippe Dealers Online Sales Start

Responding to Coronageddon, Patek Philippe dealers worldwide have launched "Temporary E-Shops." Housebound customers can now order their five-figure-and-up timepieces online from an authorized dealer...

Audemars Piguet Selfwinding Chronograph

The Audemars Piguet master01 Selfwinding Chronograph comes hot on the heels of their Code 11.59 - the Swiss watchmaker's failed attempt to move away...

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