Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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The Truth About List Price

Panerai - list price?

I used to sell enterprise software. We always had a good chuckle about “list price.” In my little corner of the world, everyone sold into the channel by offering huge discounts off list. How huge?

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New Watch Alert: 3/13/2020

Dolce & Gabbana Roma

Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .

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Unloved Watches for Sale

Omega De Ville Chronoscope Co-Axial Rattrapante

I’m on AuthenticWatches’ email list. They specialize in new-in-box discontinued models, on sale for a significant discount from their original MSRP. Some are completely unloved watches – MAJOR misfires that make you wonder how they came to exist in the first place. Let’s have a look (no commission on links) . . .

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New Watch Alert 2/14/20

This is the first New Watch Alert where I haven’t been ‘whelmed. That’s the new word women use when they get too many responses to their online dating profile. Because saying “overwhelmed” takes too much effort. I prefer the Toffler term “overchoice.” No matter what you call it, that’s the challenge I face when trying to stay abreast of new watches for you, gentle reader. It’s a tough job, but we can’t leave Hodinkee to do it  . . .

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