Coronavirus Watch 22: Which Watch Industry Brands Will Die?

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Braun AW 10: Minimalism is a Bitch

It’s a hard to be a minimalist watch designer. The more you take out of a design, the more important each element becomes. As does the relationship between the elements. Have a look at the resurrected Braun AW 10 watch above. Notice . . .

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