While talking heads, politicians and proles debate an end to the Coronageddon lockdown, Swiss luxury watch sales are suffering. Badly. You can almost hear the Grim Reaper’s blade swishing through the air as you contemplate the recently released export stats. Before we play Doctor Death, let’s read ’em and weep . . .
“A virtual fair is a plus as it allows brands to expand their reach beyond the usual visitors and readers,” H. Moser & Cie CEO Edouard Meylan says, welcoming this Saturday’s Watches & Wonders new product dump. “If we manage to bring the emotions and the experience that the visitors usually get when visiting the fairs, then we win. Reducing costs while engaging a broader audience is the key to future success of fairs. This is a good way to start.” He’s right! He’s wrong! Let me explain . . .
“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?