Oris, IWC, Breitling: Greenwashing to Go

Breitling Superocean Heritage Chronograph 44 Ocean Conservancy Edition

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR  and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

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Coronavirus Watch 3: Swiss Watch Survivors

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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New Watch Alert: 3/13/2020

Vintage watch ad

Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .

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New Watch Alert 3/6/2020

Citizen watch ad

New watch alert! The pace of new watch debuts is slowing. No doubt Baselworld’s cancellation messed with watchmakers’ product release schedules. There’s still enough fresh product to compile our roundup – and then some. As stated in previous posts, it may soon be The Mother of All Buyer’s Markets. Can you wait? Should you? One word: addiction. Here’s your weekly fix . . .

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Legible Chronograph – Two Rules to Rule Them All

Ulysse Nardin Diver Chronograph Hammerhead Shark

A chronograph is an excellent tool watch for timing an event. That said, Amazon’s Alexa and Apple’s Siri are the best kitchen timers. FitBit’s got the gym, running, swimming, not-dying-from-a-heart-attack-while-trying-to-get-heart-healthy thing wired. So a chronograph is a bit of anachronism, valued as much for its aesthetics as its utility. But if you’re want a useful chrono let’s talk about legibility . . .

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