Breitling Archives - The Truth About Watches

Coronavirus Watch 22: Which Watch Industry Brands Will Die?

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Coronavirus Watch 13 – Swiss Watch Sales DOA

While talking heads, politicians and proles debate an end to the Coronageddon lockdown, Swiss luxury watch sales are suffering. Badly. You can almost hear the Grim Reaper’s blade swishing through the air as you contemplate the recently released export stats. Before we play Doctor Death, let’s read ’em and weep . . .

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Watches & Wonders New Product Dump

“A virtual fair is a plus as it allows brands to expand their reach beyond the usual visitors and readers,” H. Moser & Cie CEO Edouard Meylan says, welcoming this Saturday’s Watches & Wonders new product dump. “If we manage to bring the emotions and the experience that the visitors usually get when visiting the fairs, then we win. Reducing costs while engaging a broader audience is the key to future success of fairs. This is a good way to start.” He’s right! He’s wrong! Let me explain . . .

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Breitling’s New Watches for 2020

Breitling’s new watches are go, Coronageddon be damned. Unlike Patek Philippe and Rolex – brands that said FTS we’ll hold our new stuff ’til next year – Breitling has unveiled its 2020 lineup online. Specifically, the Navitimer 35, Superocean Heritage ’57 (above) and the new Chronomat collection. Check out Breitling CEO Georges Kern’s heavily accented YouTube presentation below. Meanwhile, it’s clear that . . .

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Oris, IWC, Breitling: Greenwashing to Go

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

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