Breitling Archives - The Truth About Watches

September 5, 2020 Robert Farago

Disney Citizen Mulan Watch – Boycott?

A Disney live-action remake of Mulan with a feminist hero. What could possibly go wrong? Ahead of its release, lead actress Liu Yifei shared a post on Chinese social media supporting the Hong Kong police against violent pro-democracy protesters, sparking a worldwide boycott of the film. What does this have to do with the Disney Citizen Mulan watch? . . .

May 30, 2020 Robert Farago

Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

April 23, 2020 Robert Farago

Swiss Watch Sales DOA- Coronavirus Watch 13

While talking heads, politicians and proles debate an end to the Coronageddon lockdown, Swiss luxury watch sales are suffering. Badly. You can almost hear the Grim Reaper’s blade swishing through the air as you contemplate the recently released export stats. Before we play Doctor Death, let’s read ’em and weep . . .

April 22, 2020 Robert Farago

Watches & Wonders New Product Dump

“A virtual fair is a plus as it allows brands to expand their reach beyond the usual visitors and readers,” H. Moser & Cie CEO Edouard Meylan says, welcoming this Saturday’s Watches & Wonders new product dump. “If we manage to bring the emotions and the experience that the visitors usually get when visiting the fairs, then we win. Reducing costs while engaging a broader audience is the key to future success of fairs. This is a good way to start.” He’s right! He’s wrong! Let me explain . . .

April 16, 2020 Robert Farago

Breitling’s New Watches for 2020

Breitling’s new watches are go, Coronageddon be damned. Unlike Patek Philippe and Rolex – brands that said FTS we’ll hold our new stuff ’til next year – Breitling has unveiled its 2020 lineup online. Specifically, the Navitimer 35, Superocean Heritage ’57 (above) and the new Chronomat collection. Check out Breitling CEO Georges Kern’s heavily accented YouTube presentation below. Meanwhile, it’s clear that . . .