The first rule of sales: make it easy to buy. A rule that BALL Watches rips to pieces and tosses in the wind. Truth be told, I found it impossible to buy a BALL watch. In fact, an authorized retailer advised me not to buy one. We’ll get to that. Here’s my sad tale of horological woe, a journey that began when I started writing “BALL Watches – Three of the Best,” I kid you not . . .
If you like your watch, you can keep your watch. With a bit of luck and an eventual COVID-19 vaccine, you’ll never have to sell it. When you die, someone else will take the hit. So depreciation – actually selling a watch for less than what you paid for it – isn’t a factor. Unless . . .
The Grand Seiko SBGA229 Spring Drive Diver is emphatically not an OMEGA Seamaster or Rolex Submariner. But it is priced that way. So why would anyone spend their hard-earned and increasingly scarce money on a fancy Seiko rather than one of the Swiss stalwarts? Let’s be clear . . .
In 1995’s Golden Eye, OMEGA equipped Brosnan’s Bond with a blue dial Seamaster. From then on, the Seamaster was Commander Bond’s go-to wristwear. The twenty-fifth film in the Bond franchise marks twenty-five years of OMEGA sponsorship. In No Time to Die, 007’s OMEGA Seamaster Diver 300M Co-Axial Master Chronometer is suitably modern – and strangely vintage . . .
The watch above is not the Omega Olympic Games Tokyo 2020 Edition. For their most recent horological salute to “amateur” athletics, OMEGA gussied-up the full-sized Seamaster’s dial with laser engraving, slapped a semi-transparent Olympic logo on the back and called it good. It isn’t. It’s lazy. Last time ’round, with their Olympic Games 2018 watch (above), OMEGA nailed it . . .